| Taobao Mall, Inc. is a Chinese-language site for business-to-consumer online retail, twisted from Taobao and set off in China by Alibaba Group. It is a platform for local Chinese and global businesses to sell brand name product to consumers in Greater China. It has more than 500 million monthly active users, as of February 2018.
Tmall was first presented by Taobao in April 2008 as Taobao Mall, a committed business-to-consumer platform inside its consumer e-commerce site. The vital difference between Tmall and Taobao is that Tmall is a business-to-consumer platform why Taobao is consumer-to-consumer.
In November 2010, Taobao Mall launched an independent web domain named tmall.com, to separate listings by its vendors, who are either brand owners or authorized wholesalers, from Taobao's consumer-to-consumer traders. Then, it commenced a US$30 million advertising campaign to raise brand awareness among consumers. It additionally announced an upgraded center on product verticals and development in shopping experience.
In June 2011, Alibaba Group Chairman and CEO Jack Ma reported a major rebuilding of Taobao through an internal email. It was rearranged into three separate companies accordingly, Tmall.com became a free business under Alibaba Group. The other two businesses that resulted from the reorganization are Taobao Marketplace (a consumer-to-consumer commercial center) and eTao (a shopping search engine). The move was supposed to be vital for Taobao to "meet serious dangers that arose in the previous two years during which the Internet and e-commerce scene has changed drastically".
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